Ignite – The Flame Within is a business aimed towards working with people who have experienced trauma or an significant life event, to help them empower themselves to move forward in life. For the logo, Karen (founder of Ignite) wanted something bright and based around the flame. With a love of watercolour, this was a key feature in the design, and the base for all her branding.

I created the flame with the boxed logo, to suggest the flame being within a person, and just needing to find it and use it. Ignite your strength. This proved very effective and also lent itself beautifully to creating a similar submark. With some extra logo options included, the brand will work well across different areas.