The Clean Chef is an organic convenience meal creator. Clive, owner and chef at The Clean Chef is committed to helping everyone eat healthily and affordably, easily. He provides take away meals and delivers them weekly, adding an extra dynamic to his already established personal fitness business. Quite the entrepreneur! All the meals are made using organic and locally produced ingredients, which Clive is passionate about. In order to convey this, I went with green as a base colour for his brand. The use of handwritten script perfectly complements this, and creates a natural earthy logo which you can trust in. I designed a number of marketing products for the business including business cards, menu flyers, food labels and posters. I will also be working on redesigning his website, ready for this new and improved look.