Getaways for Girls is a business run from the Gold Coast specialising in holidays for women. Providing them with safer ways to travel, in groups or alone, giving women the confidence to explore foreign places at ease.
I created the design to represent a group of women of different ages, united by their love of travelling and exploring. The colours stayed around the gentle blues and greens, to add a sense of serenity to the business and to represent the ocean.
The end result is a simple, yet quirky logo which encompasses the companies ethics of local, trusting and environmentally aware.