Clive Bailey Fitness
This Clive Bailey Fitness logo was designed with a primarily female target audience. Therefore I wanted to create something that would be attractive for them, as well as being comfortable for Clive to use. He wanted a bold, blue design, which I feel has been created here perfectly. By housing the logo title within the square, it adds that masculine feel, which compliments the hand written script well. Due to the location of his training and bootcamps, the blue was ideal in capturing that beachy look, while the hand drawn effects add to this.